（来源：中国国际进口博览会）

The Whistle Blows, The Gear Takes the Field!

High-tech Trionda match ball by Adidas, globally unveiled jerseys of Germany, Argentina, Spain and Mexicao national teams;

LEGO FIFA World Cup Trophy and Soccer Ball;

OSIM Hugging Warm Massage Cushion;

Trendy Labubu figures by POP MART...

Beyond showcasing sports products and technologies, the CIIE has become a bridge linking the sports industry value chain and promoting cross-sector cooperation through "Sports+" initiatives. From exhibition booths to the football pitch, innovation meets trends and shines on the World Cup stage.